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Our Team

Cheryl Lloyd

Executive Director

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Cheryl brings 30 years of experience as a producer and trainer for Fortune 500 companies to the healthcare industry. For the past ten years, as a principal of a video production company that facilitates compassionate communication trainings for HCPs, she has produced successful experiential learning for medical professionals, Cheryl co-founded Pathways To Trust to improve health outcomes by increasing respect for the patient’s point of view and involving all stakeholders in the conversation.

Maybelle Lincoln

Communications Director

Maybelle brings 25 years of experience in the healthcare industry and a lifetime of knowledge about life as a rare disease patient. As a co-founder of Pathways To Trust, Maybelle leverages her expertise as a pharmaceutical and managed care copywriter and freelance medical copywriter to facilitate communication among healthcare stakeholders. For the past 10 years, Maybelle has participated in successful HCP communication training events throughout New Jersey as well as in North Carolina and Texas.

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Donna Sullivan
Director Patient Advocacy
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Donna Sullivan is an experienced journalist, marketing and film production professional who has contributed to successful campaigns for many big brands. She has refocused her career to use her skills as an advocate for rare disease and pediatric pain patients. Donna’s passion to help Ehlers-Danlos patients and their families led her to become a consultant for advocacy groups, helping them develop authentic and compelling communication and social media programs across multiple platforms. Donna is currently a Consulting Producer on the documentary Complicated, an exploration of the EDS experience by Open Eye Pictures.

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